Instagram Takeover Week 📸✨

*CARTER WEAR TAKEOVER WEEK*
PARTICIPATION TERMS AND CONTENT RELEASE

Effective Date: August 16, 2026

PLEASE READ THESE TERMS BEFORE PARTICIPATING. BY SUBMITTING CONTENT, USING #CARTERWEARTAKEOVER, TAGGING @CARTERWEAR OR SENDING @CARTERWEAR A COLLABORATOR INVITATION IN CONNECTION WITH CARTER WEAR TAKEOVER WEEK, YOU CONFIRM THAT YOU HAVE READ, UNDERSTOOD AND AGREED TO THESE TERMS.

  1. CAMPAIGN SPONSOR

Carter Wear Takeover Week (“Campaign”) is administered by Carter Wear LLC (“Carter Wear”), 7000 Atrium Drive, Suite B13, Mount Laurel, New Jersey 08054.

This Campaign is not sponsored, endorsed, administered by or associated with Instagram or Meta. Each participant completely releases Instagram and Meta from responsibility or liability arising from or related to the Campaign.

  1. CAMPAIGN PERIOD

The Campaign begins at 12:00 a.m. Eastern Time on August 16, 2026, and ends at 11:59 p.m. Eastern Time on August 23, 2026.

Carter Wear’s systems and records will determine the time a submission was received. Carter Wear may feature qualifying submissions during or after the Campaign period.

  1. ELIGIBILITY

Participation is open to legal residents of the fifty United States and the District of Columbia who are at least 18 years old at the time of participation.

Participants must have a valid Instagram account and comply with Instagram’s Terms of Use and Community Guidelines. The participant’s account and qualifying post must remain publicly viewable during the Campaign and for a reasonable period afterward so Carter Wear can review the submission.

Employees, contractors and representatives of Carter Wear may participate only if they clearly disclose their relationship to Carter Wear.

Participation is void where prohibited or restricted by law.

  1. HOW TO PARTICIPATE

To participate, an eligible individual must:

a. Post an original photograph, carousel or Reel featuring Carter Wear apparel;

b. Tag @carterwear;

c. Include #CarterWearTakeover in the caption; and

d. Send @carterwear an Instagram collaborator invitation.

Submissions must be received during the Campaign period. Participants are responsible for internet access, Instagram access and any expenses incurred in creating or posting their content.

Sending a collaborator invitation does not guarantee that Carter Wear will accept the invitation or feature the submission.

  1. NO PRIZE OR COMPENSATION

This Campaign is a voluntary community-content initiative and is not a sweepstakes, lottery or prize contest.

Participation, selection or appearance on Carter Wear’s social media does not entitle a participant to money, merchandise, store credit, royalties, employment, representation, modeling work, an ambassador agreement or any other compensation or benefit.

Any future paid engagement or commercial relationship must be documented in a separate written agreement.

  1. SUBMISSION REQUIREMENTS

Each submission must:

a. Be created by the participant or submitted with the creator’s express permission;

b. Feature only individuals who are at least 18 years old;

c. Include only individuals who have agreed to be photographed or recorded and to the uses described in these Terms;

d. Accurately depict Carter Wear products and the participant’s genuine experience;

e. Comply with all applicable laws and Instagram policies; and

f. Be appropriate for Carter Wear’s audience and brand standards.

Submissions must not contain nudity, sexually explicit material, harassment, hate speech, discrimination, dangerous conduct, illegal activity, misleading claims, confidential information, unlicensed music, or material that infringes another person’s copyright, trademark, publicity, privacy or other rights.

  1. OWNERSHIP AND AUTHORITY

Participants retain ownership of their original submissions.

By participating, each participant represents and warrants that:

a. The participant owns or controls all necessary rights to the submission;

b. The submission does not violate any third party’s rights;

c. Every identifiable person appearing in the submission is at least 18 years old and has authorized the submission and its use;

d. Any photographer, videographer or other creator has authorized the uses described in these Terms; and

e. Any music, artwork, trademarks or other third-party material included in the submission is properly licensed for the intended use.

  1. LICENSE TO CARTER WEAR

By participating, the participant grants Carter Wear LLC and its affiliates, representatives, service providers and advertising partners a non-exclusive, worldwide, royalty-free license for 24 months to reproduce, repost, publish, display, distribute, crop, resize, caption, format and otherwise adapt the submission for Carter Wear’s social media, website, emails, digital campaigns and online advertising.

This license includes permission to use the participant’s Instagram username, profile name, image, voice, likeness and approved statements in connection with the submission and Campaign.

Carter Wear will not materially alter the meaning of a participant’s statements. Carter Wear may retain archival copies and previously published materials after the 24-month period, but new commercial uses after that period require renewed permission.

Where permitted by law, the participant waives any right to inspect or approve the finished presentation and any similar moral rights concerning authorized adaptations.

  1. ADDITIONAL PERMISSION

Carter Wear may request a separate written or electronic release before using a submission in paid advertising, product packaging, retail displays, print materials or another campaign unrelated to Carter Wear Takeover Week.

A participant is not obligated to approve uses beyond those authorized in these Terms.

  1. SELECTION AND MODERATION

Carter Wear has sole discretion to determine which submissions are eligible, appropriate and selected for a Collab post or other feature.

Carter Wear may reject, decline, hide, remove or discontinue the use of any submission for any lawful reason, including brand suitability, content quality, suspected infringement, inaccurate information or violation of these Terms.

Selection does not constitute an endorsement, employment relationship, agency relationship or promise of future opportunities.

  1. DISCLOSURES

Participants who received free merchandise, compensation, store credit or another material benefit from Carter Wear must clearly and conspicuously disclose that relationship in their content using plain language such as “Gifted by Carter Wear,” “Paid partnership with Carter Wear” or another legally sufficient disclosure.

A disclosure should be readily noticeable without requiring viewers to expand a caption or follow a separate link.

  1. PRIVACY

Carter Wear may collect and use publicly available Instagram information and information voluntarily provided by participants for administering the Campaign, communicating with participants, confirming permissions, maintaining records and using selected content as authorized by these Terms.

Information will be handled in accordance with Carter Wear’s published Privacy Policy. Carter Wear will not request an Instagram password or other account credentials.

  1. RELEASE AND LIMITATION OF LIABILITY

To the fullest extent permitted by law, each participant releases and holds harmless Carter Wear LLC, its affiliates, officers, employees, contractors and representatives from claims arising from the participant’s voluntary participation or Carter Wear’s authorized use of the submission.

Carter Wear is not responsible for unavailable networks, platform outages, deleted posts, failed tags, missed collaborator invitations, account restrictions, technical errors, unauthorized third-party reposting or other circumstances outside Carter Wear’s reasonable control.

Nothing in these Terms excludes liability that cannot legally be excluded.

  1. INDEMNIFICATION

To the extent permitted by law, each participant agrees to indemnify and hold Carter Wear harmless from third-party claims, losses or reasonable expenses arising from the participant’s breach of these Terms, lack of required permission, infringement of another party’s rights or unlawful submission.

  1. WITHDRAWAL OF PERMISSION

A participant may request that Carter Wear stop making new uses of a submission by contacting Carter Wear through its published customer-service channel and identifying the relevant Instagram post.

Carter Wear will make commercially reasonable efforts to discontinue future uses. Withdrawal will not require Carter Wear to recall, destroy or remove materials already published, distributed, scheduled or incorporated into completed campaigns where removal is impractical.

  1. CHANGES OR CANCELLATION

Carter Wear may modify, suspend, extend or cancel the Campaign when reasonably necessary because of technical problems, platform changes, legal requirements, fraud, abuse or circumstances beyond its control.

Material changes will be communicated through Carter Wear’s official channels when reasonably practical.

  1. GOVERNING LAW

These Terms are governed by the laws of the State of New Jersey, without regard to conflict-of-law principles. Any legal proceeding arising from these Terms must be brought in an appropriate state court located in Burlington County, New Jersey, or an appropriate federal court in the District of New Jersey, unless applicable law requires otherwise.

  1. SEVERABILITY AND COMPLETE AGREEMENT

If any provision is found unenforceable, the remaining provisions will remain effective. These Terms constitute the complete agreement governing participation in Carter Wear Takeover Week unless Carter Wear and a participant enter into a separate written agreement.

Questions concerning these Terms may be directed to Carter Wear through the contact information published on carterwear.com.